BMA-Atlanta | ANA Business Marketing

Blog Research & Trends

April 10, 2018 By BMA-Atlanta

[ANA Insight Brief] Cause marketing

Our April event focuses on Cause Marketing. Here's a recent insight brief available to ANA Business Marketing members. Cause Marketing As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance…

Blog Sales

March 11, 2018 By BMA-Atlanta

Are you BFFs with Sales but ignoring their data?

Featured Guest Blog: Are you BFFs with Sales but ignoring their data? This blog is authored by Emily Bennett and originally appeared on the Sojourn Solutions blog Don’t worry, you’re not alone. But, you can be better…smarter. And use the Opportunity data…

Blog Digital

January 02, 2018 By BMA-Atlanta

2 Ways to avoid – Spamhaus Blacklisting

Have you ever heard that saying, “It’s better to beg for forgiveness than to ask for permission”? When it comes to your IP being blacklisted this is most certainly not the case. Once blacklisted an IP address will have serious deliverability issues, not…

Blog Digital

June 19, 2017 By BMA-Atlanta

SEO as a Marketing Strategy

By Chris Wilson, Smarter Searches In the world of marketing and advertising, there are many ways to promote your business or brand. Getting your message in front of your target audience is crucial for success in any industry. Marketing strategies can include…

Blog

February 22, 2017 By BMA-Atlanta

Message from BMA Atlanta’s March Speaker, Robert Lauterborn

We're pleased to announce Robert Lauterborn, co-author of best-selling book, “Integrated Marketing Communication: Pulling It Together And Making It Work” (NTC, 1993), as the guest speaker for our March 23rd event. The event discussion will focus on why Integrated Marketing Communication (IMC) is…

Blog Research & Trends

February 21, 2017 By BMA-Atlanta

2017 E-Commerce Insights

The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting e-commerce initiatives. E-commerce (also referred to as electronic commerce, EC, e-business, or e-tail) refers to a wide variety of internet-based business models. Typically,…

Blog News

October 03, 2014 By BMA-Atlanta

Welcome to the New BMAAtlanta.org!

Welcome to BMA Atlanta! By now you have received the announcement from Steve Liguori, chairman of BMA’s national board, about the proposed acquisition by the Association of National Advertisers (ANA). If not, please take a moment to read Mr. Liguori’s email, or…