The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting e-commerce initiatives. E-commerce (also referred to as electronic commerce, EC, e-business, or e-tail) refers to a wide variety of internet-based business models. Typically, an e-commerce strategy incorporates various elements of the marketing mix to drive users to a website for the purpose of purchasing a product or service. E-commerce includes business-to-business, business-to-consumer, consumer-to-consumer, and consumer-to-business sales via an online company store as well as through third-party retailers such as Amazon or Walmart.
The survey revealed that within the next two years, more than 80 percent of marketers who are members of the ANA will be conducting business via e-commerce, and 73 percent of marketers surveyed believe e-commerce drives revenue for their companies. Download the full report here.
(shared from our parent organization, the ANA).