Welcome to BMA Atlanta! By now you have received the announcement from Steve Liguori, chairman of BMA’s national board, about the proposed acquisition by the Association of National Advertisers (ANA). If not, please take a moment to read Mr. Liguori’s email, or Google it. Read more from the New York Times and other news outlets.
Joining with ANA is an important decision for growth of BMA, both nationally and locally. BMA ATL’s expectation of the change lies in the enhanced value that we’ll be able to deliver to our members. We’ll be able to benefit from the established infrastructure, resources and intellectual capital that ANA can provide. For instance, we will enjoy access to the organization’s Marketing Research Center, a deep library of industry research and insights, as well as local and national events and webinars, training and career development opportunities.
As we navigate the future of the merger, we vow to maintain business as usual at the local chapter level. We met as a board last night and are excited about the events being planned for 2015. As an organization we will continue to provide event content, networking and access to marketing leadership pertaining to all things in business to business marketing.