A recent blog on ANA’s website highlights the current challenges marketers face and 4 steps to drive the change that leadership is demanding. The article is written by Michael Brenner, author of The Content Formula. Through conducting research and surveys, he has found that the majority of CEOs are expecting more ROI from marketing. Brenner states that content is missing the mark, causing dissatisfied managers, employees and customers.
Does this situation sound familiar? If so, hop on over to the ANA blog to learn the four steps marketing leaders can take right now to drive the change they need.