A recent blog on ANA’s website highlights the current challenges marketers face and 4 steps to drive the change that leadership is demanding. The article is written by Michael Brenner, author of The Content Formula. Through conducting research and surveys, he has found that the majority of CEOs are expecting more ROI from marketing. Brenner states […]
Customer experience is important for every website, especially e-commerce sites. BMA Atlanta board member Taz Lake provides customer experience lessons learned via an analysis of Walmart, Kroger, Costco, Walgreens and Home Depot websites in this recent CMS Wire article.
The ANA frequently publishes a Q&A segment called “Ask the Expert Answers” ~ the following article was originally published on 29 January 2017 Q: How do I ensure my team is paying competitive salaries to recruit (and retain) top talent? Answer: Whether you’re in charge of a marketing team who needs best-in-class talent or looking […]
We’re pleased to announce Robert Lauterborn, co-author of best-selling book, “Integrated Marketing Communication: Pulling It Together And Making It Work” (NTC, 1993), as the guest speaker for our March 23rd event. The event discussion will focus on why Integrated Marketing Communication (IMC) is more relevant today than ever. Click here to save your spot to join us […]