Join us for lunch and a case-study-based presentation:
An Analytical Approach to Trade Show ROI
Ayo Dahunsi, Global Tradeshow & Events Manager for UL’s Commercial & Industrial business, will share a success story of how using data analytics helped clarify value and ROI of trade show participation.
Stephanie Pham of Porter Novelli will be presenting a client case study about using data and analytics from social listening and influencer mapping to maximize impact of content created and outreach around trade shows.
September 20, 2017
11:30 to 1:30
McCormick & Schick’s
600 Ashwood Pkwy, Atlanta, GA 30338