A great event, and if you missed it, read the recap here
Content Marketing Workshop (Free for BMA and ANA Members!)
Connect with BMA Atlanta and get the best in useful tips for compelling content marketing
BMA ATL cordially invites you to join us for an intensive workshop designed to make you a content marketing star. This workshop is loaded with information to fill you in on the three key phases of content marketing; audience identification, content creation and ROI measurement. Our 3-part workshop will present the best thinking from 3 consummate content and communication pros.
If creating or managing a content marketing effort is part of your job description, you can’t afford to miss this opportunity.
Content Marketing Workshop
Who: Atlanta B2B sales and marketing professionals
Date/Time: January 30th from 8:00 am – 10:15 am
Where: GE Corporation Wildwood Auditorium 4200 Wildwood Pkwy, Atlanta, GA 30339
Tickets: Free for members, $75 for nonmembers.
7:15 – 7:45 am registration
8:00 am – 8:40 am Workshop 1
Key Elements of a Content Marketing Strategy:
Audience Identification, segmentation, persona development.
Shonodeep Modak, GE Industries CMO
8:45 am – 9:25 am Workshop 2
Create motivating content for your audience:
Tell them things your competitors won’t.
George Stenitzer, CEO, Crystal Clear Communications
9:30 am – 10:10 am Workshop 3
Measuring Content Marketing Success:
Delivery and in Content Marketing
Colleen Jones, CEO, Content Science