The agency and the client perspective on marketing accountability
In an age where every organization seeks ROI, and is rife with data – although frequently too much or bad data – pressure is rising for marketing to prove it’s worth and ultimately it’s contribution to revenue. Add to that the fact that every organization defines “marketing,” “contribution” and “revenue” differently, and marketers have a challenge on their hands.
- Carol Godfrey, SVP of Products & Markets at Southwire
- Moira Vetter, CEO of Modo Modo Agency
Join us for a case study based presentation and discussion – and be prepared with your questions for our expert speakers.