Building a Winning MarTech Stack
When: Wednesday, June 13, 2018 | 11:15 am – 1:00 pm
Where: Maggiano’s Little Italy | 4400 Ashford Dunwoody Road Dunwoody, GA 30346
Tickets: Members: $25 | Non-Members: $45
Today’s marketers find the use of technology to build, execute and analyze their programs, not a “nice to have”, but rather a “can’t live without”. But with over 7,000 individual marketing software tools available today – up from 3500 just 2 years ago – selecting the right technologies and figuring out how to integrate and optimize them can be a daunting task. But don’t fear, join us June 13 as we look at the methodology to build an effective martech stack for your company’s unique needs and dissect a real example of how to prioritize, evaluate and implement a winning martech stack throughout the life-cycle of your buyers journey.
- Anne Marsden, CEO at Marsden Marketing
- Scott Davis, Vice President Marketing at Calero