BMA Atlanta Presents: Best of CX Talks
Featuring speakers from GE Energy, Decooda & FortuneCMO
Where: McCormick & Schmicks
*Appetizers & Cash Bar
Did you attend CX Talks on October 2? Do you want to understand more about the relationship between B2B Marketing and Customer Experience?
Then come meet the experts:
- Will Gunn – Digital Product Manager, GE Industrial Solutions
- David Johnson – CEO, Decooda
- Steven Cook – Global CMO, FortuneCMO
A both formal and informal presentation and discussion about B2B Marketing and Customer Experience. Each special guest will recap their presentations from CX Talks, as well as share their experiences and expertise around this important topic.
Steve Cook has published an article on CMO.com specifically about the Atlanta CX Talks Conference. He will recap the article and give his views on how critical CX is for marketing, sales and corporate growth.
Will Gunn’s GE Presentation at CX Talks “GE empower: CX as a differentiator in a mature industry” explored how embracing UX and CX from the inside-out is making a positive impact on customers, employees and the entire organization.
David Johnson’s Decooda Presentation at CX Talks “Beat CX with a Simple Stick” focused on Journey Mapping and Analytics made simple through a cognitive intelligence program. He’ll highlight how to gain customer insight and understanding through a cognitive intelligence platform which reveals the ‘why’ behind all customer experiences.