Q: What does it cost to join BMA Atlanta?
A: It depends on the type of membership program, but, typically, an individual will pay $300 annually.
Q: What do I get for my money?
A: A lot! First, there’s complete access to the knowledge base on our National website, www.marketing.org. It’s the best repository of research, tips and techniques in B2B marketing on the planet. National membership also give you discounted fees for the BMA National conference, as well as special savings programs on office services, car rental, shipping, insurance and more. Your local membership entitles you to discounted or free admissions to all formal BMA ATL events and opens up a world of peer-to-peer networking with the best and brightest in Atlanta’s B2B community.
Q: Why join BMA, instead of AMA or another marketing association?
A: If you’re a B2B marketer, you become a part of an association with the sole focus of advancing B2B marketing. Broad-brush marketing associations or trade organizations can’t effectively provide the required resources. You need an association that focuses on meeting the challenges of B2B marketing, day in and day out. That’s the BMA!
Q: I’ve heard that BMA is merging with another association. What is that going to mean?
A: It’s true. As of this time, details are still being worked out, we can state that all BMA members will automatically become adjunct ANA members…including agencies. ANA has never had a Chapter structure. With ANA, advertisers join, not individuals…and they have had an exclusive consumer marketing focus. Now, take a second and think about the major consumer advertising companies in the ATL. Think any of them have major B2B marketing footprints? Yeah, we do too, and the thought of welcoming those folks into our fold is pleasant thought, indeed.
Q: Who runs BMA ATL?
A: The BMA Atlanta Board is currently staffed by 16, completely volunteer, individuals who represent a mix of agencies, advertisers, suppliers and individual contributors. In other words, each Board member serves because they have a passion for B2B, evaluating everything and making decisions on what we believe to be the best interests of our membership. And we want to be fully inclusive of all with a desire to serve.
Interested in being on the Board? Contact Mark Semmelmayer, 2014 BMA ATL Past President, at 770-354-4737 or email firstname.lastname@example.org
Q: How big is BMA ATL?
A: Right now, membership stands at just over 60 people, but it’s been growing all year. We had an unfortunate 2-year hiatus in programming from 2012-2014, but have come back strong! Our target is 100+ members by the end of 2015.
Q: How often does BMA ATL meet? Where and when do you meet?
A: A good question. We’ve just concluded our regularly scheduled luncheon programs for 2014 and are working on planning 2015. At this point, we’re thinking 8 programs next year, probably lunch-time presentations in the Perimeter area. But, that could change.
Q: What are the cornerstones of BMA’s operating philosophy?
A: To Inform, Engage and Inspire Our Membership:
Innovative programs, content and community to foster member participation, sharing and dialogue
- More content, more programs, more ideas
- Increase the importance, impact and value of marketing in businesses worldwide
- Drive balance between traditional tactics and new approaches
- Introduce new programs that leverage members “real-world” expertise and experience
Increase BMA membership and expand internationally
- The power of BMA rests in our membership
- Help members move talent, expertise and resources to action for their organization
- Share ideas, across chapter, languages and borders
- Establish forums for sharing, learning and collaborating
Establish BMA as the premier professional organization for marketing communications excellence
- Develop education and professional development for marketing professionals that creates competitive advantage for all businesses and organizations
- Provide best-in-class information, presentations, programming and know how
- Be the one professional organization with exclusive focus on business-to-business marketing
- Teach and encourage key tactics, like customer engagement, product and service innovation, value, pricing, channels, online/offline marketing communications, and analytics
- Increase thought leadership opportunities and platforms for “what’s next” in communications