Stages of this playbook and toolkit include:
1. Understand Lead Generation
- Lead Generation Maturity Assessment
- Revenue Marketing Transformation Guide
2. Plan your Strategy
- Marketing Funnel Template
- Marketing Channel Ranking Tool
- Lead Generation Objectives Scorecard
- Content Marketing Playbook
- Lead Acquisition Model
3. Defining What a “Lead” Is
- Qualified Lead Definition Tool
- Lead Scoring Template
4. Implement Technologies
- Develop Customer Centricity with CRM
- Marketing Automation Software Selection
- Marketing Automation Business Case
- Marketing Automation Consulting RFP
- Marketing Automation Maturity Assessment
- Marketing Automation ROI Calculator
- Marketing Automation System RFP
- Marketing Automation Vendor Evaluation
- Marketing Automation Vendor Matrix
5. Lead Gen Programs
- Marketing Calendar Template 2018
- Advertising Calendar and Budget Template 2018
- Advertisement Evaluation Matrix
- Advertising Plan Checklist
- Sales Productivity Metrics (Daily)
- Sales Productivity Metrics (Monthly)
- Sales Productivity Metrics (Quarterly)
- Nurturing Leads with Podcasts
- Webinar Program Playbook
- Events Database 2018
- Tradeshow Evaluation Checklist
- Tradeshow Lead Capturing Form
6. Evaluate Program ROI
-
Lead Generation Metrics Dashboard
7. Additional Tools
