Stages of this playbook and toolkit include:
1. Strategy and Environment
- Marketing Strategy Plan Playbook
- Brand Assessment Tool
- STEP Industry Analysis Tool
- Competitor Analysis Tool
- Competitive PR and Advertising Analysis
2. Audience
- Product Marketing Plan Playbook
- Customer Profile Template
3. Objectives
- Marketing Strategy Scorecard
- MarCom Objectives Worksheet
4. Messages
- Positioning Statement Worksheet
- Message Mapping Tool
5. Channels
- Marketing Channel Ranking Tool
- Campaign Impression Calculator
- Tradeshow Evaluation Matrix
- Events Database 2018
- Social Media Channel Selection Tool
- Social Media Marketing Calendar 2018
- Press Release Template
- Public Relations Calendar 2018
- Web Content Audit Tool
- Mobile Marketing Readiness Assessment
- Advertisement Evaluation Matrix
6. Budget and Measurement
- Marketing Communications Budget Template
- Marketing Calendar Template 2018
- Key Marketing Metrics Dashboard
Additional Tools
