Stages of the playbook include:
1. Objectives
- Product Marketing Objectives Scorecard
2. Product
- Positioning Statement Worksheet
- Product Applications Worksheet
- Pricing Strategy Template
- Unique Selling Proposition Template
3. Understand
- Market Segmentation and Analysis Tool
- Customer Profile Template
- Purchase Process Diagram
4. Size Up
- Competitive Analysis Tool
- Risk Assessment Template
5. Build
- Marketing Channel Ranking Tool
- Message Mapping Tool
- Public Relations Plan Playbook
- Mobile Marketing Usage Survey
- Sales and Marketing Alignment Tool
- Feature Advantage Benefit Tool
- Marketing Communications Budget Template
- Break Even Analysis
- Marketing Calendar Template 2018
6. Launch
- Product Launch Team Charter
- Product Launch Checklist
Additional Tools
