Stages of this playbook include:
1. Assess
- Mobile Marketing Readiness Assessment
- Mobile Marketing Business Case
- Mobile Marketing Project Charter
2. Plan
- Mobile Marketing Planning Checklist
- Mobile Marketing Channel Selection Tool
- Mobile Marketing Strategy Scorecard
- Mobile Marketing Risk Assessment
3. Strategy
- Top Mobile Marketing Resources Database
- How to Launch a Mobile App Guide
- Mobile Application Type Assessment Tool
- Building a Mobile Friendly Website
- Mobile Marketing RFP Template
- Mobile Marketing Vendor Selection Tool
4. Govern
- Mobile Marketing Manager Job Description
- Mobile Marketing Usage Survey
- Mobile Device Policy Template
5. Monitor
- Mobile Marketing Competitive Tracking Tool
6. Measure
- Mobile Marketing Metrics Dashboard
