Stages of this playbook include:
1. Objectives and Buy-In
- Product Marketing Plan Playbook
- Marketing Communications Planning Playbook
- Content Marketing Playbook
- Webinar Plan Template
- Webinar Program Maturity Assessment
2. Marketing Strategy Plan
- Competitive Webinar Tracking Template
- Webinar Risk Assessment Template
- Webinar Program Strategy Workbook
- Webinar Program Business Case
3. Pre-Webinar Planning
- Customer Profile Template
- Webinar Program Manager Job Description
- Web Conferencing Vendor Evaluation Template
- Web Conferencing Consulting Services RFP Template
- Webinar Speakers Database
- Message Mapping Tool
- Webinar Topic Mapping Template
- Webinar Presenter Evaluation Template
- Webinar Promotional Calendar 2018
- Webinar Project Management Tool
4. Webinar Execution
- Webinar Execution Checklist
- Webinar Evaluation Template
5. Post Webinar Marketing
- Lead Generation Playbook
6. Program Measurement
- Webinar Program Metrics Dashboard
- Webinar Budget Template
- Webinar ROI Calculator
Additional Tools
