The ANA frequently publishes a Q&A segment called “Ask the Expert Answers” ~ the following article was originally published on 29 January 2017
Q: How do I ensure my team is paying competitive salaries to recruit (and retain) top talent?
Answer: Whether you’re in charge of a marketing team who needs best-in-class talent or looking to benchmark your own value, it’s critical to understand the current hiring environment and salary trends in the marketing industry. Corporate (or client-side) marketing teams have been becoming increasingly competitive with the agency world, especially as many brands build their in-house capabilities and digital skill sets become mandatory across functions.
Understanding current trends in hiring, compensation packages, and corporate culture will improve your organization’s talent acquisition and development. According to the Marketing Week Career and Salary survey, better financial remuneration was the main reason for marketers to consider a job change in 2016. No doubt this relates to the survey’s additional finding that only 10 percent of marketers report being totally convinced their financial rewards are fair. Please visit the ANA page here to download this report as a PDF.
