Dagmar Ebaugh | ANA Business Marketing

Blog Sales

September 12, 2017 By Dagmar Ebaugh

Sales & Marketing: Frenemies?

This post continues on our blog theme of helping sales and marketing work better together.... In many organizations marketing and sales are disconnected. And in many organizations, these two teams are not just disconnected, they are often working at odds or in…

Get ready: LinkedIn’s Website Demographics Tool Enables Brands to Learn Who Visits their Sites

LinkedIn recently announced a new program for B2B advertisers called LinkedIn Demographics. This new tool, which uses the same LinkedIn insights tag currently used by marketers to track sponsored post conversions or clicks, will now enable users to see audience analytics on…

“Ask the Expert Answers” – paying competitive salaries to retain top talent

The ANA frequently publishes a Q&A segment called "Ask the Expert Answers" ~ the following article was originally published on 29 January 2017 Q: How do I ensure my team is paying competitive salaries to recruit (and retain) top talent? Answer: Whether…