Taz Lake | ANA Business Marketing

Blog Digital

March 16, 2018 By Taz Lake

Marketing and Artificial Intelligence in 2018

BMA Atlanta's Luncheon on Tuesday, March 20 will focus on Artificial Intelligence (AI) in B2B Marketing featuring speakers from Quantcast, DXI, and Brightmill. This teaser article is authored by moderator Taz Lake, Founder & CEO of Brightmill and BMA Atlanta Board Member. Register to join the…

Blog Digital

January 15, 2018 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 7 – Web Technology Management, Table Stakes for Customer Experience

It’s time to talk about the unifying factor underpinning the 7 Forces of Web - and that is Technology. If you've read my entire series, you're probably thinking that is what I've been talking about all along. I mean, let's face it,…

Blog Digital

December 20, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 6 – Usability, Devices and Customer Satisfaction

There has been quite a bit of digital ink spilled about usability already – and there’s a reason for that. You know SEO and Marketing are critical to drawing customers to visit your website. But once a potential customer is actually on…

Blog

September 18, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 5 – Web Accessibility, Compliance and Risk

While often overlooked in modern web design, a focus on accessibility and compliance is critical to protect yourself from potentially business-threatening lawsuits, regulatory fines, and liability for data hacks or breaches. Today, compliance is more important than ever because of the nature…

Blog Digital

August 21, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 3 – Web Content and Social Integration for Marketing Effectiveness

Let's take a look at the power of social media marketing and content marketing – and how these two marketing avenues can combine to drive traffic to your website, and dramatically boost conversions. Social Media And Content Marketing – The Perfect Match…

Blog Digital

July 31, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 2 – Speed, Performance and Conversion Potential

Page loading time has been a huge factor in website design since the world wide web debuted on the Internet. The reason is simple – nobody likes waiting around for webpages to load - and if your page takes too long to…

Blog Brand Digital

July 19, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 1 – Web Security and Brand Trust

Over the next few weeks we will be sharing a some perspectives on the current state of the Internet and specifically the 7 Forces of the Web that deserve the attention of companies large and small. The topics will vary from technology…

Blog

March 07, 2017 By Taz Lake

3 Customer Experience Lessons From 5 Major Retail Websites

Customer experience is important for every website, especially e-commerce sites. BMA Atlanta board member Taz Lake provides customer experience lessons learned via an analysis of Walmart, Kroger, Costco, Walgreens and Home Depot websites in this recent CMS Wire article. Click to read article.