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John Troutman gave a fantastic, research and case-study based presentation on Sales & Marketing Alignment. Some key takeaways: Strategic: Ensure any Sales-Marketing Alignment Strategy & Tactics are in-sync with: 1) Your Company’s mission statement and corporate strategy. 2) Your Customers’ Journey. Tactical…

On October 4, 2018, ANA BMA presented a mini-conference featuring 3 fantastic speakers on Sales & Marketing Alignment. Mary Pat Donnellon, CMO, CallRail Alignment - from Conflict to Collaboration Mary Pat's previous experience as CMO of Blackbaud taught her valuable lessons in…

On June 13, 2018, ANA BMA presented "How to build a winning Martech Stack" featuring: What is a MarTech Stack? According to Anne Marsden of Marsden Marketing, it’s a combination of marketing technologies you use to streamline, automate, and scale processes to…