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The ANA Business Marketing Blog keeps members in the know about the marketing industry.
Articles cover a wide range of topics, like best practices, industry updates, thought leadership and more, and aim to provide deep insights and inspire fresh thinking.

RECENT ARTICLES

Blog Research & Trends

April 10, 2018 By BMA-Atlanta

[ANA Insight Brief] Cause marketing

Our April event focuses on Cause Marketing. Here's a recent insight brief available to ANA Business Marketing members. Cause Marketing As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance…

Blog Digital

March 16, 2018 By Taz Lake

Marketing and Artificial Intelligence in 2018

BMA Atlanta's Luncheon on Tuesday, March 20 will focus on Artificial Intelligence (AI) in B2B Marketing featuring speakers from Quantcast, DXI, and Brightmill. This teaser article is authored by moderator Taz Lake, Founder & CEO of Brightmill and BMA Atlanta Board Member. Register to join the…

Event Recaps

March 12, 2018 By Bill McGinnis

Event Recap: Sales & Marketing Alignment

At our members only event, the Atlanta Chapter of ANA Business Marketing hosted a workshop on Sales & Marketing Alignment. One of the segments was a panel discussion from 2 marketing and 2 sales executives discussing various aspects of this important topic.…

Blog Sales

March 11, 2018 By BMA-Atlanta

Are you BFFs with Sales but ignoring their data?

Featured Guest Blog: Are you BFFs with Sales but ignoring their data? This blog is authored by Emily Bennett and originally appeared on the Sojourn Solutions blog Don’t worry, you’re not alone. But, you can be better…smarter. And use the Opportunity data…

Blog

February 14, 2018 By Mark Semmelmayer

Made You Look!

Your Ad Spend is Much More Effective with a Solid, Creative “Hook” Just a silly little kids’ game of one-upmanship, but I bet we all played it, right? Now that we’re fully grown and mature adults, you’ll probably say you haven’t played…

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