The ANA Business Marketing Blog keeps members in the know about the marketing industry.
Articles cover a wide range of topics, like best practices, industry updates, thought leadership and more, and aim to provide deep insights and inspire fresh thinking.
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RECENT ARTICLES
July 24, 2017 By Mark Semmelmayer
By Mark Semmelmayer, CBC Chief Idea Officer Pen & Inc. Marketing Communications Mark Semmelmayer prefaces a year-on-year comparison of Gardner Business Media’s annual report, Media Usage in Manufacturing, conducted in 2015 and 2016, providing you with a better picture of your customer and…
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June 19, 2017 By BMA-Atlanta
By Chris Wilson, Smarter Searches In the world of marketing and advertising, there are many ways to promote your business or brand. Getting your message in front of your target audience is crucial for success in any industry. Marketing strategies can include…
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June 12, 2017 By Bill McGinnis
Marketing Automation was supposed to solve all of your problems, right? So why are your campaigns still under-performing, leads or engagement alerts not converting to opportunities and sales just ignoring whatever you generate? As with all things, technology alone is never the…
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