Blog | ANA Business Marketing

Blog Research & Trends

October 11, 2017 By Mark Semmelmayer

It’s a Trade-Off … Trade shows are still viable in the digital age, but need different strategies for success

By Mark Semmelmayer Chief Idea Officer Pen & Inc. Marketing Communications In conference rooms around the world, during the annual marketing budget process, someone in the room will seriously question the value of trade shows. They are expensive, consume man hours and are often…

Blog

September 18, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 5 – Web Accessibility, Compliance and Risk

While often overlooked in modern web design, a focus on accessibility and compliance is critical to protect yourself from potentially business-threatening lawsuits, regulatory fines, and liability for data hacks or breaches. Today, compliance is more important than ever because of the nature…

Blog Sales

September 12, 2017 By Dagmar Ebaugh

Sales & Marketing: Frenemies?

This post continues on our blog theme of helping sales and marketing work better together.... In many organizations marketing and sales are disconnected. And in many organizations, these two teams are not just disconnected, they are often working at odds or in…

Blog Sales

August 28, 2017 By Bill McGinnis

A Modern Marketer conundrum – when Sales says Tomayto and Marketing says Tomahto

Is sales and marketing alignment elusive at your company? Do you go the extra mile to sit down with sales and collaborate, only to both walk away wondering if you just spent 2 hours talking past one another? Maybe it’s not you.…

Blog Digital

August 21, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 3 – Web Content and Social Integration for Marketing Effectiveness

Let's take a look at the power of social media marketing and content marketing – and how these two marketing avenues can combine to drive traffic to your website, and dramatically boost conversions. Social Media And Content Marketing – The Perfect Match…

Blog

August 07, 2017 By Dagmar Ebaugh

Get ready: LinkedIn’s Website Demographics Tool Enables Brands to Learn Who Visits their Sites

LinkedIn recently announced a new program for B2B advertisers called LinkedIn Demographics. This new tool, which uses the same LinkedIn insights tag currently used by marketers to track sponsored post conversions or clicks, will now enable users to see audience analytics on…

Blog Digital

July 31, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 2 – Speed, Performance and Conversion Potential

Page loading time has been a huge factor in website design since the world wide web debuted on the Internet. The reason is simple – nobody likes waiting around for webpages to load - and if your page takes too long to…

Blog Research & Trends

July 24, 2017 By Mark Semmelmayer

Gardner’s Media Usage Survey – Comparing 2015 with 2016/2017: The Times, They Are a Changin’!

By Mark Semmelmayer, CBC Chief Idea Officer Pen & Inc. Marketing Communications Mark Semmelmayer prefaces a year-on-year comparison of Gardner Business Media’s annual report, Media Usage in Manufacturing, conducted in 2015 and 2016, providing you with a better picture of your customer and…

Blog Brand Digital

July 19, 2017 By Taz Lake

Applying The 7 Forces of Web Analysis: Part 1 – Web Security and Brand Trust

Over the next few weeks we will be sharing a some perspectives on the current state of the Internet and specifically the 7 Forces of the Web that deserve the attention of companies large and small. The topics will vary from technology…

Blog Digital

June 19, 2017 By BMA-Atlanta

SEO as a Marketing Strategy

By Chris Wilson, Smarter Searches In the world of marketing and advertising, there are many ways to promote your business or brand. Getting your message in front of your target audience is crucial for success in any industry. Marketing strategies can include…