Blog | ANA Business Marketing

June 12, 2017 By Bill McGinnis

The 4 ingredients of Marketing Automation’s Secret Sauce

Marketing Automation was supposed to solve all of your problems, right? So why are your campaigns still under-performing, leads or engagement alerts not converting to opportunities and sales just ignoring whatever you generate? As with all things, technology alone is never the…

Blog

June 05, 2017 By Mark Semmelmayer

B2B MarComm 101: What is marketing communications? Things younger communicators need to know.

Preface: This piece may seem incredibly basic for readers with years of MarComm experience. But, in recent activities with Business Marketing Association (BMA) leadership on both a national and local level, many are expressing the same concern: a lack of education…

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May 31, 2017 By Bill McGinnis

Personas — Are they really worth the effort?

I had the pleasure of going to my favorite restaurant last week for lunch. I made a reservation online. At the allotted time my guest and I arrived for our business lunch — at the same time as a number of other…

Blog Professional Development

April 04, 2017 By Sierra Moore

Marketing Leaders: Take These Four Steps to Drive Necessary Change

A recent blog on ANA's website highlights the current challenges marketers face and 4 steps to drive the change that leadership is demanding. The article is written by Michael Brenner, author of The Content Formula. Through conducting research and surveys, he has…

Blog

March 07, 2017 By Taz Lake

3 Customer Experience Lessons From 5 Major Retail Websites

Customer experience is important for every website, especially e-commerce sites. BMA Atlanta board member Taz Lake provides customer experience lessons learned via an analysis of Walmart, Kroger, Costco, Walgreens and Home Depot websites in this recent CMS Wire article. Click to read article.

Blog Professional Development

March 02, 2017 By Dagmar Ebaugh

“Ask the Expert Answers” – paying competitive salaries to retain top talent

The ANA frequently publishes a Q&A segment called "Ask the Expert Answers" ~ the following article was originally published on 29 January 2017 Q: How do I ensure my team is paying competitive salaries to recruit (and retain) top talent? Answer: Whether…

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February 22, 2017 By BMA-Atlanta

Message from BMA Atlanta’s March Speaker, Robert Lauterborn

We're pleased to announce Robert Lauterborn, co-author of best-selling book, “Integrated Marketing Communication: Pulling It Together And Making It Work” (NTC, 1993), as the guest speaker for our March 23rd event. The event discussion will focus on why Integrated Marketing Communication (IMC) is…

Blog Research & Trends

February 21, 2017 By BMA-Atlanta

2017 E-Commerce Insights

The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting e-commerce initiatives. E-commerce (also referred to as electronic commerce, EC, e-business, or e-tail) refers to a wide variety of internet-based business models. Typically,…

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February 14, 2017 By Mark Semmelmayer

Trade Print Gains New Traction in B2B

This post originally appeared in Gardner Media Group's Manufacturing Marketing and can also be found on Mark's LinkedIn page. There’s new thinking in the halls of B2B trade publishers…the unthinkable is happening. Print seems to be getting a new life. The implication…

Blog News

October 03, 2014 By BMA-Atlanta

Welcome to the New BMAAtlanta.org!

Welcome to BMA Atlanta! By now you have received the announcement from Steve Liguori, chairman of BMA’s national board, about the proposed acquisition by the Association of National Advertisers (ANA). If not, please take a moment to read Mr. Liguori’s email, or…