Research & Trends | ANA Business Marketing

Blog Research & Trends

April 10, 2018 By BMA-Atlanta

[ANA Insight Brief] Cause marketing

Our April event focuses on Cause Marketing. Here's a recent insight brief available to ANA Business Marketing members. Cause Marketing As more and more consumers (particularly Millennials) choose to support brands whose values align with their own, companies are realizing the importance…

Blog Research & Trends

October 11, 2017 By Mark Semmelmayer

It’s a Trade-Off … Trade shows are still viable in the digital age, but need different strategies for success

By Mark Semmelmayer Chief Idea Officer Pen & Inc. Marketing Communications In conference rooms around the world, during the annual marketing budget process, someone in the room will seriously question the value of trade shows. They are expensive, consume man hours and are often…

Blog Research & Trends

July 24, 2017 By Mark Semmelmayer

Gardner’s Media Usage Survey – Comparing 2015 with 2016/2017: The Times, They Are a Changin’!

By Mark Semmelmayer, CBC Chief Idea Officer Pen & Inc. Marketing Communications Mark Semmelmayer prefaces a year-on-year comparison of Gardner Business Media’s annual report, Media Usage in Manufacturing, conducted in 2015 and 2016, providing you with a better picture of your customer and…

Blog Research & Trends

February 21, 2017 By BMA-Atlanta

2017 E-Commerce Insights

The Association of National Advertisers (ANA) has released new research on how the overall ANA member community is conducting e-commerce initiatives. E-commerce (also referred to as electronic commerce, EC, e-business, or e-tail) refers to a wide variety of internet-based business models. Typically,…