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March 11, 2018 By BMA-Atlanta

Are you BFFs with Sales but ignoring their data?

Featured Guest Blog: Are you BFFs with Sales but ignoring their data? This blog is authored by Emily Bennett and originally appeared on the Sojourn Solutions blog Don’t worry, you’re not alone. But, you can be better…smarter. And use the Opportunity data…

Sales & Marketing: Frenemies?

This post continues on our blog theme of helping sales and marketing work better together.... In many organizations marketing and sales are disconnected. And in many organizations, these two teams are not just disconnected, they are often working at odds or in…

A Modern Marketer conundrum – when Sales says Tomayto and Marketing says Tomahto

Is sales and marketing alignment elusive at your company? Do you go the extra mile to sit down with sales and collaborate, only to both walk away wondering if you just spent 2 hours talking past one another? Maybe it’s not you.…