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Dec 05

The Rise, Fall and Rise of Marketing Technology (B2B Webinar Series)

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Toolkits

Apr 1, 2018

ANA Product Development Playbook & Toolkit

Use this step-by-step playbook and set of 19 premium tools and templates to develop a comprehensive product development strategy & plan. Join ANA BMA and get…

May 10, 2018

Getting Up Close and Personal

B2B Articles By Michael J. McDermott B2B marketers slowly move toward a more customer-centric approach to brand experience. Personalization enables business-to-business companies to leverage customer…

BLOGS

Jun 14, 2021

Call for Volunteers – 2021 Plans & Committee Needs

CASE STUDIES

Apr 16, 2018

Transformers: The Last Knight Movie — Coca-Cola China

Paramount built anticipation for the release of the film Transformers: The Last Knight in China by partnering with the world’s largest beverage brand, Coca-Cola. Both…

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